When Mattel wanted to launch Barbie on TikTok, they came to us. Our strategy: create a channel as though Brooklyn and Malibu were real life creators (not made of plastic.) Using stop motion and puppetry, we had them hop on trends, challenges, and speak to the tensions and triumphs of human women their age. The result was nearly 400K followers and 180,000 hours of watch time in under six months. All without any paid media support.
Group Creative Director: Jesse Hicks