America is the only wealthy country in the world without paid family leave as the national level. The first step to making change is making more people aware of the problem. This video did just that, becoming the first ATTN: video to earn over 100 million views.
Its viral success, caught the eye of Chobani CEO Hamdi Ulukaya, who called Nev to tell him the video inspired him to expand the company's family leave policy.
Client: ATTN: Originals
Creative Direction: Jesse Hicks & Michel DeAscentiis
Copywriting: Jesse Hicks
On-Set Direction: Jesse Hicks & Michel DeAscentiis