The goal of the campaign was to do more than raise awareness of a problem. It was to forge real change. The sizzle above recaps much of our work. 
We built in-person events where leaders in sport workshopped solutions with community members.  We distributed a printed zine, helped organize youth sport events, and created dozens of video across socials channels. We became experts in coaching and worked with a non-profit to create a multimedia, online curriculum for coaches to learn how to better coach girls.
Paid and organic stories and in feed posts extended the education outside of the curriculum.
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