The goal of the campaign was to do more than raise awareness of a problem. It was to forge real change. The sizzle above recaps much of our work.
We built in-person events where leaders in sport workshopped solutions with community members. We distributed a printed zine, helped organize youth sport events, and created dozens of video across socials channels. We became experts in coaching and worked with a non-profit to create a multimedia, online curriculum for coaches to learn how to better coach girls.
Paid and organic stories and in feed posts extended the education outside of the curriculum.