The videos are fast, engaging, and socially optimized, but true travel utility came from our microsite, which lived on t-mobile.com. The site provided a time-code based breakdown of each video, highlighting the places and activities our hosts experienced. It also included an interactive map, helping users to find each location visited within the respective city.
The series was so successful it led to a spin-off that highlighted T-Mobile's MLB partnership.
A few of our favorites for your viewing pleasure.
Creative Director: Jesse Hicks
Role: Campaign conception, pitch, and creative leadership